Customer Feedback: Trick or Treat?

Yelp, Yahoo Local, Google Reviews. Is customer feedback a trick or treat?

I just spent some quality Halloween time with my family. We visited friends for dinner and then commenced the usual door knocking in search of a sugar rush.  Halloween is an unusual holiday, isn’t it?  Kids are allowed to beg for candy from complete strangers, with the threat of repercussions if the request is refused. Trick [...]

The nuts and bolts of web design

The nuts and bolts of web design by Kropmark.

Do you know what you are getting when you purchase a web design? Business owners often pay too much for too little, receive a poorly crafted website from a developer rather than a designer, or are pushed into using a restrictive proprietary website system that is hard to work with. Don’t focus on price at [...]

The Basics of SEO

Colorado Springs SEO and website design by Kropmark.

SEO, or Search Engine Optimization, is an important component of any good website design. Yet many times when I speak about SEO to business owners, they still don’t know what it is or why it is necessary. Every web page has two sides: the side which is seen by human visitors to your website (sometimes [...]

A good referral

Good referrals for Kropmark Design are businesses who need website help.

If you network, you will certainly hear the phrase “a good referral for me is…” more than once. Networking is, after all, a way to help other businesses to succeed and to be helped in the process. I rarely bring referrals up in my own networking, as I prefer to allow leads to grow naturally [...]