You may have authority over your own website, but you can not control what is on the entire world wide web. Nowhere is this more apparent than on customer feedback sites such as Yelp. A customer who has a complaint about your business can post negative reviews, without your knowledge, that can damage your credibility with future customers. The best way to combat this is to be vigilant in checking your online reputation, responding to negative reviews immediately, and thanking those who post positive reviews.
In addition, websites such as Yelp and Angie’s List are niche markets that many businesses do not effectively tap into. One Kropmark Design customer has been so effective using Colorado Springs Yelp for her business that she is considering expanding into two locations. Just as some people enjoy Facebook and visit it regularly, many of the Colorado Springs reviews websites like Foursquare have “regulars” who will only frequent businesses who have a presence and good reviews on that particular site.
Finally, many businesses do not realize the advantages of having a presence on customer feedback websites. Each of these websites allow you to enter customer information, and sometimes will allow photos, coupons, and even Groupon style deals. Since these pages are indexed by search engines, this is yet one more strategy to increase your company’s online presence.
Kropmark Design can help you maximize the influence these Colorado Springs reviews sites have toward your online exposure. We will also monitor these websites to make sure that every negative review is identified quickly and is responded to appropriately.
Montage by Kropmark Design.