Customer Feedback: Trick or Treat?

Yelp, Yahoo Local, Google Reviews. Is customer feedback a trick or treat?

I just spent some quality Halloween time with my family. We visited friends for dinner and then commenced the usual door knocking in search of a sugar rush.  Halloween is an unusual holiday, isn’t it?  Kids are allowed to beg for candy from complete strangers, with the threat of repercussions if the request is refused. Trick [...]

The nuts and bolts of web design

The nuts and bolts of web design by Kropmark.

Do you know what you are getting when you purchase a web design? Business owners often pay too much for too little, receive a poorly crafted website from a developer rather than a designer, or are pushed into using a restrictive proprietary website system that is hard to work with. Don’t focus on price at [...]

The Basics of SEO

Colorado Springs SEO and website design by Kropmark.

SEO, or Search Engine Optimization, is an important component of any good website design. Yet many times when I speak about SEO to business owners, they still don’t know what it is or why it is necessary. Every web page has two sides: the side which is seen by human visitors to your website (sometimes [...]

Where Were You When the World Stopped Turning?

The World Trade Center on fire on September 11, 2001.

This is off the topic of website design, but since it is that time of year I thought I would reminisce about where I was on the day of September 11, 2001. In the spring of 2001, I had been laid off from my job. I wasn’t alone. Nearly half of the workforce of the [...]

A good referral

Good referrals for Kropmark Design are businesses who need website help.

If you network, you will certainly hear the phrase “a good referral for me is…” more than once. Networking is, after all, a way to help other businesses to succeed and to be helped in the process. I rarely bring referrals up in my own networking, as I prefer to allow leads to grow naturally [...]

Competition versus Collaboration

A tug of war can happen between rival web designers, but collaboration is best.

I do a lot of networking, and as you might expect I have run across many other businesspeople who are in the field of web design. Most of them are quite friendly, although I get the feeling that they wonder if I might take food off of their children’s plates some day. Although I have [...]

Gain CONTROL of your website – Ask the RIGHT questions before hiring a web designer

Control your website by asking the right questions beforehand.

I have been researching “Top Questions to ask before Hiring a Website Designer” on Google.  The results I have found are typical of ones that you would ask for any profession: What is the Price, the Timeframe, your Experience, Referrals, and your Availability? Some of the things I came across are web design specific, such [...]

Willy Wonka Websites

The best websites are healthy, not Willy Wonka junk food web sites.

I have been singing Willy Wonka songs lately (and by the way, I came up with this idea WAY before Russell Brand did his horrible rendition at the Olympic Closing Ceremonies). Just like most Americans, I have also been watching the Olympics and cheering for the good ol’ USA to win some medals.  This got [...]