The nuts and bolts of web design

The nuts and bolts of web design by Kropmark.

Do you know what you are getting when you purchase a web design? Business owners often pay too much for too little, receive a poorly crafted website from a developer rather than a designer, or are pushed into using a restrictive proprietary website system that is hard to work with. Don’t focus on price at [...]

The Basics of SEO

Colorado Springs SEO and website design by Kropmark.

SEO, or Search Engine Optimization, is an important component of any good website design. Yet many times when I speak about SEO to business owners, they still don’t know what it is or why it is necessary. Every web page has two sides: the side which is seen by human visitors to your website (sometimes [...]

Where Were You When the World Stopped Turning?

The World Trade Center on fire on September 11, 2001.

This is off the topic of website design, but since it is that time of year I thought I would reminisce about where I was on the day of September 11, 2001. In the spring of 2001, I had been laid off from my job. I wasn’t alone. Nearly half of the workforce of the [...]

A good referral

Good referrals for Kropmark Design are businesses who need website help.

If you network, you will certainly hear the phrase “a good referral for me is…” more than once. Networking is, after all, a way to help other businesses to succeed and to be helped in the process. I rarely bring referrals up in my own networking, as I prefer to allow leads to grow naturally [...]